LOVES YOU, IT HAS IDEAS… IT’S BEEN MAKING AWARD-WINNING BRANDS FOR A FEW YEARS IT POURS A NEW HYDRATOR INTO HOLLAND AND BARRETT IT UNCORKS CHAMPAGNE FOR A WIDER AUDIENCE IT CHURNS ARTISAN BUTTER INTO A M&S FAVOURITE IT HAS A HISTORY IT REVEALS NATURAL WONDERS THAT CHEW UP THE RULEBOOK IT SETS WHISKY LOVERS A PUZZLE WORTH A DRAM IT HAS OPINIONS IT HAS LOTS MORE WORK IF YOU’RE CURIOUS IT IS A VACCUOUS SOCIAL CLIMBER IT KNOWS HOW TO KEEP PEOPLE INTERESTED