BADGERING THE BEER CATEGORY

NAMING / BRAND IDENTITY / PACKAGING / ILLUSTRATION / ART DIRECTION / TONE OF VOICE / PRINT / DIGITAL

Challenge:
Keep a 300 year old, countryside brewery fresh and exciting in a rapidly changing market.

Idea:
Find the unique stories and methods behind the beers and places that make up Badger and express them with razor shape wit and style. Let every piece bring a wry smile.